Pinnacle, formally known as Pinnacle Sports was founded on August 6, 1998, with its sports book offering officially launching two months later in October 1998. Despite the fact that the number of online sports books has increased tenfold since Pinnacle first launched, their unique approach to bookmaking has remained. The firm has an established reputation for producing educational content to help empower bettors.
The online sports book Pinnacle, has partnered with Sumsub, an identity verification platform to ensure a simpler and faster on boarding flow for Pinnacle’s users. On top of that, the provider will help Pinnacle protect their users from unnecessary gambling risks and become even more socially responsible. The betting domain will also receive all of the tools for payment fraud prevention and more intelligent risk management.
Sumsub has given Pinnacle many strong verification tools, such as biometric checks and AML screening. Also, the KYC provider has ensured accurate source of funds verification so that Pinnacle players do not spend more than what is affordable helping the betting platform to comply with responsible gambling requirements.
Legal, Compliance and Regulatory Affairs Manager at Pinnacle, Veronique dos Reis, commented, “The integrity and efficiency of our platform is a part of our success. So, to keep our operational levels high, we needed a solution that could accelerate compliance processes and level-up security. Sumsub’s solution was a great choice for us. We have accelerated the verification of clients, source of funds verification, and have enabled the detection of false chargebacks. It was a great leap forward in terms of the internal organisation of our compliance processes. Overall, we are providing a better onboarding experience for the members of our betting community.”
Co-founder of Sumsub Jacob Sever also commented, “Betting companies have to stay compliant with both AML and responsible gambling requirements, which is not an easy task. We are glad to be utilizing our expertise in order to help Pinnacle to become more socially responsible and protect their customers from any possible gaming-related issues”
