The Danish gambling market has been moving online according to statistics released by the Danish Gambling Authority. The latest figures revealed that 54 percent of gambling by Danes in 2019 was on online platforms compared to 31 percent in 2012. The total gross gaming revenue in Denmark increased from DKK 7.8 billion to DKK 9.8 billion from 2012 to 2019. The GGR is calculated by measuring the stakes minus the winning resulting in the amount gamblers spent on these offerings.
Obviously not due to the Covid-19 pandemic Danes have chosen to play on virtual media and made their wagers using mobile devises and computers rather than traditional terrestrial casinos or other methods. In order to understand the market better and accommodate the consumer better, the Danish Gambling Authority has studied the platforms utilized for online betting revealing the extent to which Danes have moved to mobile phones computers and tablet wagering. Only 11 percent of the wagering online took place on mobile platforms in 2012 which increased to 61 percent in 2019.
Acting Director of the Danish Gambling Authority, Jan Madsen commented, “There is no doubt that the Danes’ preference to gamble online is reflected in the market development. The development in the gambling market seems to follow the general technological development, where an increasingly larger part of our everyday life takes place online.”
Mr. Madsen added, “One of the Danish Gambling Authority’s most important tasks is to monitor the developments in the gambling market. Among other things, we use the statistics to get an overview of where the market in heading, but also to organise our supervision of the gambling operators and thereby ensure that gambling in Denmark takes place fair and responsibly.”
Madsen concluded, “There is a huge difference among the various gambling markets and the regulation in European countries. Some countries still have a monopoly on gambling, and in France, where online gambling only accounts for 24 percent of the market, there is still a strong tradition of lotto and betting on horse racing in bars instead of online.”
