The partnership agreement will see the player engagement software innovations from Blueribbon Software Malta Limited further the goal to ‘boost player loyalty and brand differentiation’ by allowing the Pragmatic Solutions partners ‘to create bespoke jackpot solutions tailored to the needs of their clients.’ Online gambling platform technology leader, Pragmatic Solutions, the sister firm of Pragmatic Play will enhance the power of its platform to casino operators by partnering with BlueRibbon to enable engaging cross-content jackpot promotions.
Once integrated to the Pragmatic Solutions platform the BlueRibbon Player Engagement software will boost player loyalty and brand differentiation, reaffirming BlueRibbon as an integral partner to lead the next level of online gaming solutions with its product agnostic, real-time gamification tools.
Chief Executive Officer of Pragmatic Solutions, Ashley Lang, commented on the partnership agreement, “We are always looking to integrate the leading and most innovative content and service providers to our platform. The BlueRibbon jackpot software provides flexibility for our clients to enhance their promotional campaigns and increase player engagement. Today’s casino operators invest heavily in customer acquisition and look for every advantage to improve conversion, retention, engagement, and player lifetime value. It is our goal to deliver the technology to allow our clients to outperform their competition. Our integration with BlueRibbon is another example of this commitment to our customers.”
Co-founder and CEO of BlueRibbon Limited Malta, is Amir Askarov, The CEO was pleased to make the partnership announcement, “Pragmatic Solutions is an important integration for BlueRibbon. The network of operators whose businesses run on the Pragmatic Solutions iGaming platform is rapidly growing and by being pre- integrated we will be able to offer our custom-built marketing solutions to more of today’s leading operators faster. As like-minded partners, we look forward to supporting Pragmatic Solutions customers through our products.”
