In August of 2019 Swedish software online gambling developer NetEnt offered a large selection of its casino slots and table games on the domain of sports betting firm DraftKings in the state of New Jersey’s regulated betting market. Expanding NetEnt’s arrangement with DraftKings the company will soon offer its content to online players in the US state of Pennsylvania.
NetEnt is Stockholm Sweden headquartered and has also signed an agreement to take its extensive content live with DraftKings in West Virginia, with expansion into other new jurisdictions after a successful launch. The latest deal marked the first time the firm’s content will be offered in the West Virginia market, which only recently approved online gambling on July 15, 2020.
NetEnt’s drive to expand in the USA with a partnership agreement being signed with GVC Group and operator BetMGM was secured in the eastern US state in September. Players will soon be able to play a number of popular titles such as Gonzo’s Quest, Divine Fortune, Starburst and many other NetEnt titles.
These substantial agreements have secured the supplier’s reputation as a leader in the growing legalization of the online gambling market in the USA.
Brian Kraft, NetEnt’s Vice President Commercial, Americas commented on the partnership agreement with DraftKings Inc., “DraftKings’ size and market presence make this launch one of the most significant to date.” Kraft added, “We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”
NetEnt was founded in 1996 and has its roots in the traditional casino world becoming one of the largest online casino software developers and providers in the world today. In 2019 NetEnt acquired Red Tiger Gaming for GBP 200 million.
